Let's say that it costs you $100 to acquire one new customer from paid advertising.Â
You've spent the time, energy and effort to design the ads, find the right audiences and create a great landing page that converts.
This new customer is now part of the contact list of people who've purchased from you before.
This is an extremely valuable resource that most business owners do not fully utilise!Â
With your customer list, you are able to develop the relationship you have with your customers via email marketing or even SMS marketing, in order to keep them engaged with your business.Â
This gets them to buy from you over and over again, while you've spent little to no money on acquiring these future sales!
As you can imagine, this ultimately improves your overall ROAS (return on ad spend) and hence your profitability and long-term business success.